Nothing ventured, nothing gained
I’ve always been a salesman. As a little kid, I used to go door to door in my neighborhood selling items from a catalog. As I grew up I worked in the retail industry at a national pharmacy chain, and helped out my grandfather with the family business.
I bought my first DSLR camera in 2015 for product photography for an online business I managed. I didn’t know anything about cameras at the time, but as I learned I found that telling a story, rather than focusing on product features, was a much more powerful way to showcase a products, and the people who used them, than traditional advertising.
So, I set out on my own in 2016 with the idea to launch a digital magazine focusing on telling positive community stories. The idea was well received by the community and the publication quickly grew. In fact, it did so well I expanded, creating a digital newspaper in 2019.
Of course, if you haven’t noticed, the local news industry isn’t in the best shape right now. So how am I able to thrive in an area where others aren’t? By focusing on local stories, using visuals, and building trust with my audience.
It certainly hasn’t been easy, but with hard work and determination I continue to build my business and encourage others to follow their dreams.